LOUISVILLE, Ky. – UofL Health, a fully integrated regional academic health system, was named the winner of a 2024 Brandie Award for Best Brand Campaign for its work on UofL Health – Heart Hospital campaign. The Brandie Awards, presented by IntelligenceBank, are a celebration of brilliant brand work from around the globe.
Well-known as a platform that helps marketers deliver brand and legal approved content, IntelligenceBank judged UofL Health as having produced the top campaign in the Best Brand Campaign – Health Care. “Entries were many and highly competitive” said IntelligenceBank CMO William Tyree. “Ultimately, UofL Health – Heart Hospital was awarded the prize, as it achieved its intended results.”
This award is significant for UofL Health as it helps confirm the quality of work that has been done to build the overall academic health care system’s brand and portray the organization’s mission of transforming the health of the communities we serve through compassionate, innovative, patient-centered care.
“Our team is very proud to have had the Heart Hospital ad campaign selected for this award and how the campaign promotes UofL Health providing comprehensive heart services, including transplant, in an uplifting and aspirational way,” said Jennifer Morani, MS, MA, interim vice president, marketing & communications.
